Katharine Agg

I also mentor junior team members and provide peer support for colleagues of any experience. At my last role I led Creative Club – a monthly initiative I founded to bring designers together for creative growth, shared learning, and open conversation.

Design is a strategic tool – not just a visual layer. I approach every project by balancing user needs with business KPIs. My process often includes aligning early with product and engineering stakeholders, auditing the current experience, and using tools to analyse actual user behaviour. This helps ensure that design decisions are grounded in evidence and impact.
Whether I’m crafting a new product or optimising an existing flow, I always aim to make the experience seamless, efficient, and delightful.

Read more about my approach, process and creative mindset.

• Designed inclusive digital products with accessible, user-friendly interfaces.
• Facilitated workshops with clients to define goals, map journeys and validate outcomes.
• Built strong, long-term relationships through iterative delivery and clear communication.

Led design for data-heavy tools used by elite sports teams.

•  Created a multi-product design system, improving delivery speed and consistency.
• Built accessible components and introduced WCAG AA standards across platforms.
• Collaborated with PMs and researchers to redesign flagship tools based on user needs.
• Introduced product analytics to inform evidence-based design.
• Mentored junior designers and supported inclusive hiring.

Worked across UX, UI, branding and content to support new product launches.

• Designed interfaces for internal tools and commercial products.
• Produced visual assets for social, marketing and training content.
• Led digitisation and branding of e-learning resources.

Delivered branding, editorial, and podcast production.

• Managed creative direction, freelance contributors and digital output.
• Helped shape long-term content strategy and user engagement.

• Worked closely with engineers and illustrators to create engaging digital experiences.
• Ensured accessibility and consistency across platforms.
• Tested with users to iterate learning tools based on feedback.

• Rewrote onboarding and support documentation to improve clarity and reduce support queries.
• Created step-by-step tutorial videos and templated visual designs for ongoing user comms.
• Conducted cross-platform QA testing, documenting bugs and usability issues for engineering teams.

Designed and updated SU website content for a diverse student audience.

• Collaborated with internal teams to support campaigns and improve usability.
• Delivered accessible, responsive designs that supported core SU services.

With a background in physics, I bring a strong foundation in analytical thinking, problem-solving, and data-driven decision-making to my UX/UI design practice. My training taught me to approach complex systems with precision and creativity, skills I now apply to understanding user behaviour, designing intuitive interfaces, and testing hypotheses through iterative design. This scientific mindset complements my visual and user-centred approach, allowing me to create thoughtful, effective, and evidence-based design solutions.

Textiles, Physics, Maths, Further Maths [AS], Chemistry [AS]

10 A*–B including English and Maths